Year
2025
Client
ICE CUP SWITZERLAND
Category
ADVERTISING CAMPAING VIDEO PACKAGE
Product Duration
3 - 4 Weeks
We explored consumer behavior around on-the-go cold drinks and sustainability. The insights shaped the direction of the visuals, focusing on clean aesthetics and a lifestyle-oriented presentation to appeal to eco-conscious, design-minded audiences.
The shoot emphasized transparency, clarity, and texture — highlighting the ice cubes and condensation to evoke freshness. Lighting and backdrop were intentionally kept neutral to let the product’s simplicity speak for itself.
The final assets were tailored for use across IceCup’s e-commerce, ads, and social media. Delivered in high-resolution, with color-corrected variants for both digital and print, the visuals align with the brand’s clean, modern identity.
IceCup redefines the drink experience with a minimalist, functional product designed for instant refreshment. The concept blends practicality and style — offering a reusable solution that keeps beverages cold without dilution.
